How to become a leader in your niche? It’s not only about selling or getting clients… it’s much more. A leader company stands out, is congruent, and has a WHY. Here are some selling techniques that will help you become a leader.
One of the most important things that you need as a leader and a company is to be congruent with everything you do. That you build brand identity and everything matches your brand, even you. You can be someone you are saying you are and act differently.
Establish a WHY, a reason for doing everything you do. That would be the difference between you and your competitor. Remember, no one can copy your “why,” and your essence. Pick a leading company, like Apple or Nike. They both have why, and all the people who follow them believe in the same things.
I’m not sure if you know this, but 80% of our purchasing decisions are based on our subconscious. Whatever we believe in our minds, the ideas, thoughts, and beliefs that we may have are the ones that decide what do we like, and what we don’t. All of the companies that match our subconscious are the ones we’ll choose.
So if you believe in changing the way of doing things, you probably like Apple. You want it, even though you aren’t aware. If you analyze why you go there, instead of going to another brand that has similar computers and phones, you probably wouldn’t be able to answer. Because you don’t know why you like apple, your subconscious does.
Extra things that make the difference from your competitors
1.- Give value for FREE
Blogging could be a way of giving value for free. People are always searching for answers, and you should be the one giving them. Remember that when you are doing a blog, you are giving away value for free, you are educating and guiding people. People would be grateful to you, and won’t forget this. A Blog could be a perfect way to create loyal clients.
Give away coupons. Discounts will stimulate buyers because they are gaining more. When people have less to lose, they take faster decisions. If they don’t like your product, it wasn’t so expensive.
- Free Trials
If this applies to your business, do it. Nothing is better than trying something for yourself. You eliminate all of your doubts. Sometimes people hold onto a decision because they had questions and preferred not to risk something.
- Free course/ webinar
A free course is another option if it applies to you. It’s the same goal as in a free trial. If you are a consulting or service company give a free course pointing out what you do and how benefits the people, this will attract customer to you.
2.- Get active on social media
Not all of the social media work the same, and for the same goals. Depending on what you want is the type of media you should be using.
Get active, post regularly, and create a community. People who are loyal to you and care for you. You should be publishing what you did in step 1.
3.- Create Leads
The goal of FREE material and social media is to get leads. To get a client’s email and then make a sale. Manage your leads on email campaigns or your social media accounts. The secret here is to know how to convert a cold audience into a warm audience. From being a stranger to being friends.
4.- Create a community
Whoever has the clients is the one that has the power. Remember, it’s not just about selling; it’s about creating a relationship. Create a Facebook group or continue nurturing your followers on your social media accounts; this will make you invincible.
5.- Partner with crucial people
You can choose influencers and create collaboration. You can join with other business people or leaders. When you combine forces, you have better results.
If you use Instagram, making an influencer post about your products is critical. Instagram is about modeling and trying to have an influencer’s life.
6.- Continue Learning
If you want to continue on the top, you must educate yourself always. Never stop learning and growing.
Join courses, read books, and articles. Learning will make your business grow exponentially.